"Guys aren't apt to call up each other and say, 'Hi, I'm lonely ... let's talk.' They're much more inclined to join a baseball fantasy league or participate in a March Madness-type score-guessing group."
"March Madness. We don't mind being the Cinderella."
"The numbers we have seen thus far with March Madness on Demand are clear evidence that this product is the perfect extension of CBS Sports' presentation of the NCAAÃÂ¨ Division I Men's Basketball Championship. Valuable partners, including MLB Advanced Media have contributed heavily to the nearly flawless performance of March Madness on Demand thus far."
"To kick off My Coke Rewards, we've added to our already extensive rewards pool and will feature exclusive Coca-Cola brand partnerships with NCAAÃÂ¨ March Madness and the Academy AwardsÃÂ¨. We'll continue to offer special rewards tied to our consumers' passions, throughout the year, as My Coke Rewards expands."
"It's awesome. I haven't been to the tournament. For all the girls on the team who haven't been to the tournament it's just, 'wow, you're part of March Madness.' You strive to get to the NCAA Tournament."
"I love watching college basketball. March Madness is one of the unique things in sports where good teams that nobody's heard of Cinderella stories come out of nowhere to win a few games. It's something the nation really embraces."
"If you find someone who makes it their end all and be all of the next two weeks, if they can't focus on anything else then it could continue to (trouble) gambling. There are warning signs and that's something to look at with March Madness."
"This is what it is all about for these two young men, this is what they have wrestled their whole lives for. This is wrestling?s March Madness, Joey and Shane are both physically and psychologically ready."
"At state, you've got to show up and play hard. It's like March Madness in February."